FC Seoul will operate a special space for fans, titled "FC Seoul vs FC Barcelona Special Match Popup Store," from July 23 (Wed) to August 3 (Sun) at the Lotte World Mall Artrium on the first floor, ahead of the special match against FC Barcelona on July 31.
This special match is the first game in about 11 years where FC Seoul, boasting the best fandom in the K League, invites an overseas club to hold an event match in Seoul. The iconic encounter against the world-renowned FC Barcelona is expected to be a memorable moment for a long time. Accordingly, FC Seoul plans to offer a popup store where fans of both clubs can enjoy together, providing a unique fan experience beyond simple merchandise sales.
At this popup store, six types of summer apparel for the 2025 season and a brick from the Seoul World Cup Stadium will be unveiled for the first time, along with official FC Barcelona merchandise, creating a space where fans of both teams can enjoy.
Fans visiting the site will receive limited edition merchandise on a first-come, first-served basis, participate in score prediction events, attend fan signings, and have opportunities for prize draws, offering plentiful benefits. In particular, high-value prizes such as tickets for the special match, a framed jersey signed by Lionel Messi, and participation tickets for the fan signing are prepared, raising excitement. Additionally, various participatory programs like purchase discounts and social media events using photo zones will foster closer engagement with fans. Detailed operation schedules and event participation methods can be found on FC Seoul's official channels.
Through the operation of the popup store, FC Seoul aims to strengthen various fan-centered content inside and outside the stadium, further solidifying its position as the most popular club in the K League.
[Photo] Provided by FC Seoul
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