Kumho Tire announced on the 16th that it will provide its intelligent tire information management solution to Jeonbuk Hyundai Motors, a prestigious soccer club representing Korea. This is part of a partnership between the two companies, with Kumho Tire offering integrated services aimed at ensuring safe transportation for the team and improving vehicle management efficiency.
Kumho Tire held a signing ceremony to officially extend its partnership at Jeonbuk Hyundai Motors’ home stadium, Jeonju World Cup Stadium, in February. This year marks the 31st anniversary of Jeonbuk Hyundai Motors since its founding in 1994, making it the team with the most championships in the K League, Korea's top professional soccer league, with 9 titles, and a prestigious soccer club representing Korea. The league's strongest team, Jeonbuk Hyundai Motors, featuring star players like Lee Seung-woo, Kwon Chang-hoon, and Song Bum-keun, is also noted for having one of the top fan bases in the K League.
The intelligent tire information management solution is a system that monitors air pressure and temperature in real time through sensors attached to the tires. This allows for immediate detection of abnormal signs such as air leaks and overheating, which can help prevent accidents. Particularly, the system can detect problems with rear inner tires that are difficult to check visually, thereby significantly enhancing safety during the team's transportation.
Additionally, Kumho Tire verified the effectiveness of the intelligent tire information management solution through pilot applications in 2023. Vehicles equipped with the system showed noticeable improvements in several areas, including reduced maintenance time, lower fuel expenses, and extended lifespan of undercarriage components. In particular, the frequency of damage to expensive parts, such as spring plates that commonly occur when operating under low air pressure for extended periods, has significantly decreased, confirming tangible reductions in maintenance costs.
Kumho Tire G. Marketing Director Yoon Min-seok noted, "The intelligent tire information management solution is not just a tire management system but an integrated solution that improves both the safety and efficiency of vehicle operations," and added, "In the future, Kumho Tire plans to strengthen its position as a smart mobility partner providing safety and convenient transportation to customers with new technologies and solutions."
Meanwhile, Kumho Tire will display its brand on LED boards, fixed boards next to goals, the homepage, and team buses during league matches held at Jeonbuk Hyundai Motors’ home stadium throughout the 2025 season. In particular, Jeonbuk Hyundai Motors players will wear uniforms with the Kumho Tire logo applied to the lower back of the shirts during the matches. Additionally, the company plans to continue engaging with Jeonbuk Hyundai Motors fans and conduct various brand marketing activities targeting potential customers through in-stadium customer invitation programs and various promotional activities.
[Photo] Provided by Kumho Tire.
[OSEN]