Tottenham is on the verge of a major sponsorship deal that will influence the future of the club.
British 'Talk Sport' reported on the 12th (Korea time) that "a subsidiary of the Saudi Arabian Public Investment Fund (PIF) is leading the naming rights negotiations for Tottenham Hotspur Stadium," adding that "since its opening in April 2019, Tottenham has not had a title sponsor and is expected to elevate the club's brand value through this contract."
Traders have presented two candidates. One is a subsidiary of PIF, and the other is a corporation unrelated to Saudi Arabia. However, given that PIF already owns 85% equity in Newcastle United, legal reviews are underway to avoid conflicts of interest within the Premier League.
Nothing is confirmed yet, but Tottenham is continuing discussions with American corporations and is preparing various scenarios. The negotiations also involve senior government officials, indicating that this contract has emerged as an international concern beyond a simple commercial transaction.
Tottenham wrote a new chapter in its history by winning the Europa League in May. Son Heung-min's presence remained absolutely crucial. Leading the team while wearing the captain's armband, Son played a key role in guiding the team to lift Tottenham's first European trophy in the final.
Son Heung-min's leadership shone both on and off the field. Despite injuries, competition for starting positions, and tactical changes, he consistently led the team and served as a role model for younger players. Especially, his focus and the scene of the winning goal in the Europa League tournament will remain memorable highlights for the fans.
Tottenham Hotspur Stadium is the second largest stadium in the Premier League, with a capacity of 62,850. Only Manchester United's Old Trafford (74,197) boasts a larger crowd. In terms of facilities, it is an extremely modern stadium and is regarded as Tottenham's greatest asset.
This stadium is not only for the Premier League but also hosts various events such as NFL games, concerts, rugby, and boxing, earning a reputation as the best stadium in the entire PL league.
As a result, the value of naming rights for Tottenham Stadium is evaluated to be astronomical. If the ongoing contract is finalized, Tottenham is expected to become one of the seven Premier League clubs with naming rights contracts starting from the 2025-2026 season.
This means they will stand shoulder to shoulder with rivals Arsenal (Emirates Stadium) and Manchester City (Etihad Stadium).
This negotiation is expected to solidify the club's financial foundation, coinciding with Tottenham's preparations for major signings in the summer transfer market.
Winning the Europa League, Son Heung-min's leadership, and the push for a major sponsorship deal. Tottenham is now at a crossroads for a new leap. If the naming rights contract is successful, attention in the football world is focused on whether Tottenham can truly transform into a 'big club' both on and off the field.
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