Professional baseball team SSG Landers will hold the "BEYOND 500 FESTIVAL with LANDY & FRIENDS" from the 17th to the 20th at Incheon SSG Landers Field to celebrate Choi Jeong's achievement of becoming the first player in the KBO League to hit 500 home runs.
This festival will be a character festival featuring SSG's mascot "Landy" as well as new mascots "Puri" and "Betty", Line Friends characters "Lennie", "Sally", and the dog character "Ggamja", and will celebrate Choi Jeong's great record in various ways with fans.
The first day of the event, the 17th, will be held as a "Landy and Friends" concept day. Special meetings with characters will be prepared throughout the baseball stadium, and fans meeting the characters will receive 1,500 scratch lottery tickets on a first-come, first-served basis. Winners will receive random prizes such as acrylic keychains, Puri balloon hairpins, and tarpaulin bags. Additionally, there will be a "Ground Run with Mascots" before the game, with registration available from July 9 to 11 through the SSG official app event page.
On the 18th, it will be decorated as "Minini Day" in collaboration with Line Friends. On that day, SSG will provide 1,000 cups of iced Americano on a first-come, first-served basis from a coffee truck prepared by Choi Jeong for the fans at Frontier Square, and various rich programs including a Line Friends pop-up store, a large photo zone, and an SNS certification event will be operated. In particular, at the "Landers Shop by LINE FRIENDS" located in the third base infield corridor, collaboration products can be purchased at a 30% discount on that day only.
On the highlight day of the festival, the 19th, various events will unfold to celebrate Choi Jeong's 500 home runs. "500 Home Run Commemorative Keychains" will be distributed at four main gates of the stadium (Frontier, Legend, Starbucks, Gate 1). Additionally, a fan signing event with Choi Jeong will also be held, with registration available from the 9th to the 11th through the SSG official app. A total of 50 fans will be selected by lottery. Before the game, a ceremony will be held through the KBO official award ceremony to commemorate Choi Jeong's achievements, and after the game, a spectacular fireworks festival will continue the emotion of this great record.
On the 20th, the final day of the festival, it will be themed as "Ggamja Day" featuring the character "Ggamja". Again, at the Frontier, Legend, Starbucks, and Gate 1, "500 Home Run Commemorative Flags" will be distributed for free, and there will be various character experience booths such as the Ggamja goods zone, capsule toy vending zone, and large air balloon photo zone set up at Frontier Square.
On July 19 and 20, 280 seats in the third base outfield area (blocks 112-113) will be operated as the "BEYOND 500 Ticket Package." Reserving these seats will include a helmet and jersey from the 2019 All-Star Game that Choi Jeong wore, which garnered attention, with the ticket package priced at 60,000 won.
Meanwhile, this four-game series will offer special entertainment such as character ceremonial pitches, hits, and throws. In particular, Choi Jeong's family will participate in the ceremonial pitch event on the 19th, adding significance to the occasion.
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