Although Son Heung-min (33, Tottenham) appeared in the uniform promotional video, his presence now feels close to a 'symbol.' The meaning contained in a short, blurry scene is complex, and the separation is becoming clearer.
On the 26th (Korea time), Football London reported that Tottenham Hotspur included Son Heung-min in the promotional video for their new away uniform for the 2025-2026 season.
This uniform features a sleek silhouette in a solid black tone, carrying a message symbolizing 'returning to the Champions League away.' The slogan 'In Darkness We Dare' plays with the familiar club philosophy 'To Dare Is To Do,' emphasizing the start of a new era.
Son Heung-min's appearance was brief. Early in the video, he appears fleetingly among players wearing the away uniform in a scene filled with thunder and heavy rain. Hidden behind a mask, it’s literally a cameo appearance. The video is a total of 1 minute and 13 seconds long, but Son Heung-min’s appearance lasts just over 1 second.
For him, the club's captain and a key figure in the Europa League victory, such limited exposure feels unusual.
The individuals leading the video were next-generation core resources like Dominic Solanke, Pedro Porro, Guglielmo Vicario, and Jed Spence. Ella Morris and Jess Naz from the women's team also participated, showcasing 'Tottenham's new faces,' but Son Heung-min quietly disappeared into the darkness, leaving only the 'weight of his existence.'
This scene starkly reflects the atmosphere within Tottenham and Son Heung-min's future. Football London noted, "Chairman Daniel Levy is trying to squeeze out the last revenue from the Korea tour," and Opta pointed out Son Heung-min's declining scoring rate and low expected goals, analyzing that "the time for separation has come."
Above all, Football London predicted, "Son Heung-min is now open to a transfer, and winning the Europa League may have been the impetus for his decision." In fact, Son Heung-min mentioned in an interview before the Europa League final, "It’s better to wait than to speak about the future right now." Although his contract remains until June 2026, the emotional turning point with the club has reached a point that cannot be explained solely by the contract terms.
Meanwhile, Tottenham will visit Korea this summer. Son Heung-min is believed to have a clause that requires his participation in this tour, and therefore, the announcement of his transfer is likely to be postponed until after the tour. According to local media estimates, the Korea tour is expected to generate over £1 million (approximately 1.8 billion won) in revenue, with Son Heung-min expected to be utilized as a 'brand' until the end.
Ultimately, this uniform video feels like a device foretelling the 'beautiful farewell' between Son Heung-min and Tottenham, transcending simple marketing. His departure, once the face of the club, is approaching quietly yet distinctly.
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