On the 26th, the premium light beer brand Michelob ULTRA held its signature content event, the "Ultra Hole Challenge," at the Jay Republic Golf Club in Paju, Gyeonggi Province.
This event was organized to deliver the healthy and active "Active Lifestyle" that Michelob ULTRA strives for through a unique golf game.
In this event, inspired by the product's representative feature of 89 kcal, various golf-related games were held, including the "Ultra Hole Challenge," where participants aimed for a hole-in-one from a distance of 89 meters.
The event featured sports and entertainment figures known for their love of golf, including brand ambassador and world-class golfer Ko Jin-young, Choi Ye-ji, former baseball players Yoo Hee-kwan and Yoon Seok-min, comedian Byeon Ki-soo, Hong In-kyu, and actress Kim Hee-jung, Oh Jong-hyuk. Participants enjoyed a friendly competition by taking part in various golf games such as putting missions and the hole-in-one challenge.
Michelob ULTRA plans to expand brand touchpoints through offline experience content centered around golf, including this program, while strengthening the consolidation with consumers pursuing a healthy lifestyle.
Photo=Provided by OB
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