The 3x3 basketball festival held in Sinchon concluded successfully.
The NH Nonghyup Bank 2025 KXO 3x3 Seoul Sinchon Light Quest took place on the 21st at the special court in front of the Hyundai Department Store Sinchon Branch U-Plex in Seoul. A total of 9 teams were divided into 2 groups, competing in the preliminaries on the 21st and determining the champion through a six-team tournament on the 22nd.
In the Light Quest final, Valencia (Spain) defeated Jump Shot (Singapore) 18-17 to secure the championship. The winning team, Valencia, received a prize of $3,000 along with a ticket to participate in the FIBA 3x3 Beijing Tongzhou Challenger 2025, which will be held in China in October.
In the men's open division final, Assist defeated RNT Legassi 13-9 to win. Kim Dong-young was named the MVP. The team Mobo (Park Geun-hong, Lee Sang-yun, Kang Jin-gu, Lim Seung-hoon), which made its first appearance in the KXO, achieved a remarkable result by securing third place.
Mobo, a subsidiary of LS Cable & System, is a power cable manufacturer with an annual revenue of about 300 billion won. CEO Lee Soo-yeol of Mobo is sparing no support to improve employee satisfaction with internal activities. As a result, Mobo's competition success bore fruit.
Park Geun-hong noted, "The representative is very supportive so that employees can continue to exercise. Thanks to this, employees are working hard and enjoying their company life. Interest in 3x3 basketball is also growing within the company."
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