'Legend' Kim Tae-kyun took the mound at Oracle Park, and the story of how he collaborated with Lee Jung-hoo for the ceremonial pitch/batter was revealed.
The joint brand 'LIFEPLUS' from the six financial affiliates of Hanwha Group (Hanwha Life, HANWHA GENERAL INSURANCE, Hanwha Investment & Securities, Hanwha Life Financial Services, Hanwha Asset Management, Carrot General Insurance) stated on the 24th that it held 'Jung Hoo Lee Hooded Jersey Day Presented by LIFEPLUS' during the game between the San Francisco Giants and the Boston Red Sox at Oracle Park in San Francisco on the 23rd (Korea time).
This event was held as part of the sponsorship agreement between Hanwha Life and the San Francisco Giants. Hanwha Life and LIFEPLUS explained, 'We planned this event to enhance brand awareness on the global stage and to communicate with global fans around Lee Jung-hoo, the 'grandson of the wind', and promote Korea's cheering culture in the U.S.'
On that day, 20,000 Lee Jung-hoo hooded jerseys bearing the brand logo were distributed on a first-come, first-served basis to fans who visit the stadium, and Hanwha Eagles legend Kim Tae-kyun took the mound to further heat up the atmosphere.
A card section event creating the number 51 worn by Lee Jung-hoo and the LIFEPLUS logo was also held with the spectators. Fans held the corresponding cards in the stands and took part in group cheering, creating a special scene where the entire stadium united as one.
Additionally, during each at-bat of Lee Jung-hoo, the fan club 'HOO LEE GANS' and the general audience sang cheers together, receiving high responses from local fans.
The cheering song was rearranged in collaboration with the band Crying Nut, the original artist of Lee Jung-hoo's cheering song 'Choi Saeng Mong Sa', to fit his current team and American-style naming, and they sang it again to provide it to the San Francisco Giants. During the game, a 'sing-along time' was held where fans collectively sang along, spreading passionate K-cheering culture to the U.S.
Hanwha Life explained, 'We are connecting the world under the name of a 'Korean corporation' and sharing sports culture with global fans. Earlier, on the 18th, we held the Hanwha Life e-sports fan fest in Ho Chi Minh City, Vietnam, receiving a warm response there,' and added, 'This event in the U.S. served as an opportunity to provide local fans with a fresh experience through a cheering culture centered around Lee Jung-hoo and widely promote the brand value of a Korean corporation.'
A representative from Hanwha Life stated, 'This brand day event is meaningful as it allows Hanwha Life and LIFEPLUS to provide enjoyment and special experiences through sports on the global stage.' They further expressed, 'We will continue to conduct various cultural exchange activities connecting our brand with fans around the world through diverse sports marketing, enhancing differentiated brand value.'
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