The Korea Professional Baseball Kiwoom Heroes will launch collaborative products with the popular Naver Webtoon character "Chunbae and Friends."
According to Kiwoom, Chunbae and Friends are representative characters from the webtoon "Nyahan Man," which tells the story of a cat transforming into a human. They are gaining significant popularity among the MZ generation for their cute appearance and witty universe.
Kiwoom explained on the 16th that this collaboration was planned to combine "Chunbae"'s cheerful charm with baseball to provide new enjoyment. In particular, they will present various collaborative products featuring illustrations of Chunbae and Friends wearing Kiwoom uniforms and holding cheering tools.
The collaborative products consist of items such as clothing, including uniforms, marking kits, and hats, as well as practical and collectible items like key rings, dolls, and stickers.
The products will be previewed at the 'Hero Chunbae DAY' pop-up store during the game against the Samsung Lions on the 28th at Gocheok Sky Dome, and will later be sold online and offline.
Kiwoom noted, "We plan to continue various marketing activities to provide fans with unique enjoyment and memories in the future."
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