Jeju SK FC signed a business agreement with Jeju Shinhwa World, the largest integrated resort in Korea, to promote tourism and sports culture in Jeju. The signing ceremony, held on the 10th at the Landing Convention Center, was attended by Leo Hwang, CEO of Jeju Shinhwa World, and Koo Chang-young, CEO of Jeju SK, along with officials from both institutions.
Jeju Shinhwa World, located in Andeok-myeon, Seogwipo City, Jeju Special Self-Governing Province, is the largest and world-class integrated resort in the province. It attracts approximately 2.4 million visitors annually and features a five-star hotel, a theme park, a water park, over 40 dining outlets, and a foreigner-only casino, among various other facilities. Recently, it has emerged as a cultural and artistic hub by hosting diverse exhibitions.
The purpose of this agreement is to integrate the sports and tourism industries in Jeju through cooperation between Jeju SK and Jeju Shinhwa World, contributing to the promotion of the tourism industry and sports culture in Jeju and enhancing the local economy. This is a so-called win-win business agreement aimed at the continuous development of both companies through various offline and online promotional channels.
Under this agreement, Jeju Shinhwa World will promote and cooperate in attracting spectators to Jeju SK home games to spread sports culture. Jeju SK will contribute to tourism by attracting tourists through games and will collaborate with Jeju Shinhwa World to activate the tourism industry. Both companies will cooperate on sports-related room packages and promotions to promote tourism and sports culture in Jeju. Moreover, in the case of specific events, they will cooperate in attracting and promoting events at each other's facilities. Additionally, they will jointly work to develop the tourism business and sports culture in Jeju.
Koo Chang-young, CEO of Jeju SK FC, said, "I look forward to the meeting with Jeju Shinhwa World, which can create new value. Jeju SK and Jeju Shinhwa World can establish and operate a working group for mutual promotion and development of promotions and can further discuss and adjust specific details regarding cooperation and synergy through regular meetings. I will work harder through this business agreement to ensure we can have a mutually beneficial relationship."
[Photo] Provided by Jeju SK.
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