Genesis BBQ Group is meeting with customers to celebrate the 30th anniversary of its founding by sponsoring the FC Barcelona Asia Tour match in Seoul. FC Barcelona's visit to Korea is the first in 15 years since 2010, and the match against FC Seoul will be held on July 31.
The top Spanish club FC Barcelona won the Copa del Rey final against Real Madrid, securing the championship, and went on to win La Liga in the 2024–25 season, further establishing its status as a global elite club. With this, FC Barcelona clinched both major championships in Spain this season.
With many world-class star players performing and being adored by global fans, BBQ has secured 30,000 tickets for the FC Barcelona Asia Tour match in Seoul and plans to invite the general public and customers through its promotion named "Golden Ticket Festa" conducted on its own app, the "BBQ app."
BBQ noted, "September 1 of this year marks the 30th anniversary of BBQ. Starting with just one franchise in 1995, BBQ has now expanded to 57 countries worldwide. The recognition as a representative K-food brand was made possible by 50 million customers who have continuously loved BBQ over the past 30 years, and by the thousands of families who have trusted and worked together with the headquarters. We prepared this event to give back to our customers who have helped BBQ grow into the global No. 1 chicken brand with their unwavering love over 30 years and to repay the endless trust of our partners, the families (franchisees)."
To reflect the significance of the event, BBQ will also operate some tickets separately for the underprivileged.
The Golden Ticket Festa will run for a total of 45 days from June 11 to July 25 through the BBQ app. Currently, there are about 4 million members registered on the BBQ app. Since this is a promotion through the own app, BBQ expects it to greatly assist families that are facing declining profitability due to recent delivery app fees.
This match of FC Barcelona's Asia Tour in Korea is hosted by D Drive, whose CEO is Ham Seul. D Drive has exclusively signed a full contract for the FC Barcelona Asia Tour in Korea and is currently in the final stages of obtaining approval from the Korea Football Association for a successful match.
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