The Korea Ladies Professional Golf Association (hereinafter KLPGA) announced on the 10th that it has entered into an official beverage partnership with the global food and beverage health company Ilhwa (CEO Kim Yoon-jin).
With this partnership, Ilhwa will be granted exclusive rights in the water and beverage category. Additionally, benefits such as logo exposure through TV commercials, the KLPGA official website and magazine, and advertising boards and ranking boards at tournament venues will also be provided.
As the official beverage partner, Ilhwa will support KLPGA with water and beverages for two years until 2026. Ilhwa's water brand 'Gwangcheon Water', Korea's first barley carbonated drink 'McCol', and 'Natural Cider', 'Chojeong Sparkling Water', among other major products, will be provided at a total of 78 events including the KLPGA regular tour, Dream Tour, Jump Tour, Champions Tour, and amateur tournaments.
Ilhwa CEO Kim Yoon-jin said, "I am pleased to be able to provide Ilhwa's beverages to the players and related personnel participating in KLPGA," and noted, "I will continue to support the development and growth of not only KLPGA but the entire sports industry."
KLPGA Chairman Kim Sang-yeol said, "I am pleased that, through our partnership with Ilhwa, the players will have access to fresh and healthy beverages," and stated, "We will continue our collaboration to ensure the growth of our partner and the development of the tour goes hand in hand."
Ilhwa is hosting the KLPGA Tour 'McCol MONA YONGPYONG Open with SBS Golf', now in its 11th year, and is steadily contributing to the development of the golf industry.
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