Chungbuk Cheongju FC successfully held the 'Connect Hyundai Cheongju Brand Day' during the home game against Chungnam Asan FC at Cheongju Sports Complex on June 6th (Friday).
This brand day was planned to transform the stadium into a festive space through collaboration with corporations and to provide fans with a richer experience.
On this day, the stadium featured a 'Connect Hyundai Cheongju' promotional booth, a quiz event on the electronic board, and various programs linked to the brand, drawing high responses from fans. In particular, experiential content for family visitors, such as the attendance check event, tattoo sticker experiences, arcade games, and obstacle soccer games, was diversely arranged, providing fans with special memories.
Chungbuk Cheongju FC demonstrated the potential for sustainable collaboration with corporations through this brand day and has built a practical portfolio that will enable it to expand collaboration with various corporations in the future. This case, which naturally integrates corporate brand value into the stadium experience beyond simple advertising, is gaining attention as a growth model for local corporations through sports marketing.
'Connect Hyundai Cheongju' Executive Director Chung Jae-hoon noted, "It is an honor to be at a meaningful event where Chungbuk Cheongju FC and Connect Hyundai come together, and I hope Chungbuk Cheongju FC becomes an even brighter and beloved club in the future."
Chungbuk Cheongju FC CEO Kim Hyun-joo stated, "Brand days with local corporations are an important practice of the co-prosperity model that the club aims for," adding, "I will strive to provide greater enjoyment to fans together with various corporations."
Chungbuk Cheongju FC is set to face Seongnam FC at home on June 14th (Saturday) at 7 p.m. Anticipation is high for this important match as the team approaches the mid-point of the league season, with many fans expected to show their support.
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