The Korea Professional Football League will conduct fan voting for the 2025 season 1st K League 2 “Fan Friendly Club Award” from the 10th to the 12th of this month.
The “Fan Friendly Club Award” is an accolade established by the league in 2013 to encourage clubs' fan-friendly marketing activities, with the goal of creating a K League that communicates and resonates with fans. The Fan Friendly Club Award is selected through 1st to 3rd rounds during the season and will be awarded a total of 4 times, including an overall award at the end of the season.
The “Fan Friendly Club Award” is determined based on an evaluation by the committee (40%), followed by a press vote (40%) and fan vote (20%), among the top 5 clubs in each league selected through the evaluation. This year’s 1st Fan Friendly Club Award is based on the K League 2 rounds 1 to 13.
Nominees for the 2025 season 1st K League 2 Fan Friendly Club Award include: ▲ Gyeongnam, which planned various fan-centered marketing activities such as the release of player characters, hosting fan opening events at the home stadium, and providing regionally linked content in collaboration with the Gyeongnam Tourism Foundation; ▲ Bucheon, which worked actively as a communication channel for citizens by holding match ball delivery events with local residents, establishing a promotional center within the Bucheon Sports Complex to enhance club recognition, and supporting dental treatment for the underprivileged with a designated dental clinic; ▲ Seoul E-Land, which carried out special fan experience marketing by opening an official offline store “LEUL Shop,” establishing “Comfortable Seats” to expand fan seating options, and planning the “E-Land Kids Brand Festa” in collaboration with its parent company for Children's Day; ▲ Seongnam, which showcased various marketing activities including a traffic safety campaign jointly planned with the club and the league's football industry academy, launching an official mobile application, and holding home game events with club legends and Pororo; and ▲ Cheonan, which actively demonstrated fan-friendly marketing based on the club's identity created with fans by establishing the “Horami Fan Zone,” conducting community-focused activities such as event booths and school attacks, and expanding the MD shop “Horami Store” based on fan surveys.
Fan voting will be conducted from 8 a.m. on the 10th until midnight on the 12th through the K League official application “Kick,” where voters can check respective club references in the “Kick Vote” section and submit their selections for 1st to 3rd place.
[OSEN]