The Korea Baseball Organization (KBO) will introduce collaboration goods called 'lettering ribbon pins' in partnership with LAP (Los Angeles Project), a clothing brand under JC Family, led by CEO Kim Ye-chaeol.
LAP is a trendy women's clothing brand that aims for a free-spirited and sensual lifestyle, operating multi-SPA-style select shops through over 49 online and offline distribution channels nationwide.
This collaboration is also designed as a project targeting the 2030 female fan base who love the KBO League, reinterpreting each team's symbolic elements with LAP's unique sense to create a practical and stylish support item. In particular, the goods produced based on LAP's signature ribbon design capture both fan sentiment and style through colors and details reflecting the team identity of the eight KBO League teams.
In addition to the hairpin-shaped 'lettering ribbon pin', a keyring to be revealed additionally is expected to capture the hearts of KBO League female fans as a daily accessory that can be easily worn both at the stadium and in everyday life.
An official from LAP noted, "This collaboration with the KBO is a project planned to provide consumers who love baseball an opportunity to express their affection for their team in a sophisticated way, and especially, the 'lettering ribbon pin' is an item suitable for not only seasonal support but also bag and daily accessory styling, and it is expected to become the most attention-grabbing baseball goods of the season."
The product will be available for pre-order through various online channels, including LAP's official self-operated mall, TheAmall, Musinsa, Lotte ON, and SSG.com, from the 9th to the 18th.
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