Hanwha Eagles successfully completed a collaboration with the mascot, Kkumdori, of their home city, Daejeon.

Hanwha stated on the 1st, "The collaboration 'Suri X Kkumdori' conducted last month has been evaluated as achieving great success in promoting Daejeon," noting that the Kkumdori marketing ended successfully.

As a professional baseball team based in Daejeon, Hanwha planned this collaboration with a focus on modernly reinterpreting the cultural assets of its home region to solidify its brand identity and to disseminate its story and message across regions and generations.

Focusing on the fact that Kkumdori, the mascot of the Daejeon Expo in 1993, is a 'symbol in the memories' of Daejeon citizens, Hanwha Eagles conducted the collaboration with Suri, the team mascot, carrying the message of 'Let’s dream again.'

While the regional marketing conducted by Hanwha in the league until now has been limited to geographical backgrounds, this Kkumdori collaboration aimed to expand nationwide through 'emotional content' that transcends regional and generational boundaries.

To this end, rather than merely producing and selling uniforms, the team launched 16 types of collaborative products that can be used in everyday life, including fashion apparel, cheering tools, and lifestyle goods, while also releasing a video of the 'Suri X Kkumdori 3D animation', garnering significant interest.

As a result, it has become easy to spot spectators wearing Kkumdori uniforms at any baseball stadium across the nation where Hanwha's games are held, indicating the successful expansion of Daejeon's branding.

Hanwha Eagles Sales and Marketing Team Leader Yoo Jong-ji said, "This collaboration was aimed at delivering a message of hope and gratitude to the fans who have supported the team without giving up their dreams," adding, "In terms of the fact that our fans wearing Kkumdori uniforms at baseball stadiums nationwide have become individual brands promoting Daejeon, I believe this collaboration has been successful."

He also added, "We will continue to strive to bring joy to fans through collaborations in various fields for 'storytelling-style emotional marketing' that leads the league."

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