Lexus Korea announced that it has provided the flagship SUV 'The All-New LX 700h' to golfers Park Sang-hyun (Dong-A Pharmaceutical) and Ham Jeong-woo (Hana Financial Group), who are serving as ambassadors for 'Team Lexus (TEAM LEXUS)' under the Korea Professional Golf Association (KPGA). This vehicle provision is aimed at supporting the athletes in efficiently managing their busy tour schedules and training, while maintaining their best condition.

The 'The All-New LX 700h' provided this time is a flagship SUV that incorporates Lexus's electrification technology, launched in March. Designed based on the development concept of providing comfort and luxury on any road, it combines a 3.5L V6 twin-turbo gasoline engine based on a body-on-frame structure with a newly developed parallel hybrid system. This combination achieves powerful output and excellent fuel efficiency while delivering stable and comfortable driving performance across various driving environments, both on-road and off-road.

Golfers Park Sang-hyun and Ham Jeong-woo have been active as ambassadors for 'Team Lexus (TEAM LEXUS)' since 2021 and 2020, respectively, playing a crucial role in conveying Lexus's differentiated luxury lifestyle and brand philosophy. Through activities linked with the brand such as test drive review videos, one-point lessons, and talk lounge content, they have expanded touchpoints with customers and plan to continue their ambassador activities until the end of 2025 while participating continuously in Lexus's major brand programs.

Kang Dae-hwan, vice president of Lexus Korea, noted, "Park Sang-hyun and Ham Jeong-woo are solid partners who have communicated the brand's philosophy and values based on a long-standing trust with Lexus," adding, "This vehicle provision is designed to support the athletes in maintaining their best condition while focusing on improving their performance, based on the characteristics of the LX that offers comfort and excellent driving stability on any road."

Meanwhile, Lexus Korea signed a business agreement with the KPGA in February for the hosting of the '2025 Lexus Masters (LEXUS MASTERS)' and will hold the KPGA regular tour event for two consecutive years following last year. This tournament will be held from October 30 to November 2 at the Ferum Club CC in Yeoju, Gyeonggi Province, with a total prize pool of 1 billion won.

[OSEN]