Kiwoom Heroes signed a partnership agreement for the 2025 season.
Kiwoom stated on the 26th, "We have entered into a partnership agreement for the 2025 season with Volvo Car's official dealer, Aju Automorium."
Kiwoom will display Volvo Car advertisements on the LED screen behind home plate, and Aju Automorium will provide sponsorship according to the advertisements.
Aju Automorium is set to hold the "Aju Automorium Day" event during the home game against the Hanwha Eagles on Aug. 28 at Seoul's Gocheok Sky Dome, offering various programs to experience Volvo's brand philosophy.
Aju Automorium is the official retailer of the Swedish premium car brand Volvo Cars. Since 2015, it has operated showrooms in Ilsan, Goyang, Mokdong, Anyang, and Bucheon, as well as service centers in Ilsan, Yeongdeungpo Mulle, Anyang, and Bucheon, applying the "Volvo Retail Experience" concept with a Nordic sensibility for the first time in the country.
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