The Korea Baseball Organization (KBO) will introduce the "Madeca Cooling Patch KBO Edition" this summer through collaboration with Dongkook Pharmaceutical (CEO Song Jun-ho) to alleviate the heat for baseball fans.
The "Madeca Cooling Patch" is a product that, when attached to heat-sensitive areas such as the forehead, arms, and neck, immediately reduces skin temperature by using a hydrogel sheet. The newly released "KBO Edition" is elegantly designed to incorporate the mascots and symbolic colors of the 10 teams in the KBO league, merging team identity with fan sentiment.
In addition, the "Madeca Cooling Patch KBO Edition" contains plant-derived ingredients, making it suitable for anyone, regardless of age or gender. It is reinterpreted as a cheering item that baseball fans can directly attach and use to cheer during games, going beyond a simple cooling product.
A representative from Dongkook Pharmaceutical said, "This summer is expected to be uncommonly long and hot, so we decided to launch the 'Madeca Cooling Patch KBO Edition' to allow baseball fans to enjoy the games in a more comfortable environment. We expect that the design reflecting each team's characteristics and the immediate cooling effect felt upon contact with the skin will make fans' cheering even more special this season."
Meanwhile, the "Madeca Cooling Patch KBO Edition" will be available for pre-sale starting today (19th) at the official online store of Dongkook Pharmaceutical, as well as through various online and offline channels including Naver Smart Store, convenience stores nationwide (GS25, CU, Seven Eleven, Emart24), Olive Young, and the KBO Store (Office Depot, Sinsa Nonhyeon).
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