The global sports brand "Under Armour" has appointed Sung Mo-eun as the head of its South Korea branch.
Sung Mo-eun has worked as the head of marketing for Under Armour Korea since 2017, and has been recognized for her accomplishments and exceptional leadership in leading the brand's growth in the Korean market based on her abundant experience in the sports industry and insights into domestic consumers. With this new role, she expressed her determination to lead sustainable growth for Under Armour Korea.
Sung Mo-eun graduated from Yonsei University with a degree in French language and literature and obtained a master's degree from the Graduate School of International Studies at Yonsei University. She has held roles such as senior director at Adidas Korea and brand manager for soccer, basketball, and Jordan categories at Nike Korea, as well as head of team for Nike Golf Marketing, accumulating over 22 years of experience in the industry.
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