Majesty Golf has successfully completed its professional sales staff training program called "Sommelier Training."
The "Sommelier Training" aims to cultivate specialized retail personnel capable of providing a more premium service to customers based on a deep understanding of the Majesty Golf brand and its recently launched 25 Royal lineup.
The training was conducted for 20 outstanding salespeople selected by the golf equipment distribution channel GOLFZON, and participants who completed the entire program received an official certificate after passing a field test. This granted them the qualification of "Majesty Sommelier," equipped with not only an understanding of the products but also customer service capabilities.
In particular, Maroru Saraiye, a product engineering director at Majesty Golf, attracted attention as a speaker. Maroru Saraiye has been active in the golf club product development and marketing field since 1991 and currently oversees product development at Majesty Golf. In this training, Maroru Saraiye delivered in-depth content on Majesty Golf's philosophy, product design processes, and performance differences based on materials, gaining significant responses from the participants.
A representative of Majesty Golf noted, "This 'Sommelier Training' was a meaningful time that went beyond simple product education; it was a time to share the premium values and customer experiences that Majesty Golf aims to achieve. We will continue to develop educational programs that can properly convey brand value at customer touchpoints."
The "Sommelier Training" holds even greater significance as it is the first official retail training program that Majesty Golf has implemented in Korea. Majesty Golf plans to expand its training programs into major global markets, including Asia, to establish a network of specialized personnel that can more precisely convey the brand's philosophy and technological prowess to customers worldwide.
[OSEN]