Ulsan HD introduces a 'club children's song' for young fans in May, the month of families.
The children's song 'Toward Victory,' created in collaboration with Ulsan and 'Tomtomi,' will be released today at 2 p.m. through Ulsan's official YouTube channel.
Tomtomi, a key character of Star One Entertainment Co., Ltd. (hereafter referred to as Star One), which boasts 1.4 million global subscribers and nearly 1 billion views on its YouTube platform, is a character that takes the form of a baby bear and has garnered a warm response from infants. Star One previously won the Minister's Award from the Ministry of Culture, Sports and Tourism in the character sector at the Korea Content Awards last year for its content creation using various characters.
'Tomtomi,' which has already secured a significant domestic and international child fanbase, teams up with Ulsan's mascot 'Mita' to create a video and song that brings forth a unique charm.
Firstly, on a popular and catchy children's song rhythm, words symbolizing the Ulsan club, such as 'Mita' and 'Moonsoo,' have been appropriately placed in the lyrics to capture the joy of listening and embody Ulsan's identity.
'Jo Hyun-woo and Lee Chung-yong's' characters will also appear in the video, adding fun and attracting the interest of football fans.
Considering the characteristics of children's songs that parents and children watch together, it is produced as content that can be interestingly watched by parents who are football fans as well.
Above all, the collaboration between a friendly, popular character IP and a dynamic sports club mascot demonstrates the potential for the expansion of sports content.
Additionally, a special offline event featuring Ulsan and Tomtomi will take place during Ulsan's home match against Pohang Steelers on May 5 (Friday) at 4:30 p.m. at the Munsoo Football Stadium, as part of the Hana Bank K League 2025 Round 12.
The collaborative events featuring Tomtomi and Ulsan include a ▲ Tomtomi & Ulsan HD YouTube promotion booth, ▲ Tomtomi photo zone certification event, and ▲ Tomtomi photo certification event, all prepared to gift enjoyable memories to the attendees who visit for Children's Day Big Crown.
Moreover, Ulsan is working on fan-friendly activities aimed at children, such as hosting the 'Ulsan HD FC Youth Championship with Lee Chung-yong' on the 3rd. Notably, Ulsan's football classroom for toddlers, 'Little Friends,' has seen a rapid increase in participants, boasting over 1,000 sign-ups, three times more than two years ago.
An official from Ulsan stated, 'We planned a collaboration that best suits the month of families. Since this is the club's first collaboration with kids' content, we expect a positive response from fans. Additionally, next month we will participate in the club world championship hosted by the FIFA, and we hope this could be a unique content collaboration to promote the club.'
[Photo] Provided by Ulsan.
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