The Korea Volleyball Federation is publicly recruiting title sponsors to grow alongside professional volleyball.
The Korea Volleyball Federation noted on the 28th that "the professional volleyball V-League has grown to represent winter sports. Maintaining steady development and popularity, the V-League is aiming for a cumulative audience of 600,000 through continuous increases in spectators each season. Additionally, all matches are broadcast live through TV and online media, and the value of broadcasting rights has increased by 200% over the past 10 years. The average viewership rating is also a remarkable 0.89% combined for both genders, which is outstanding compared to other winter sports."
Since the launch of the professional league in 2005, the V-League, which has the highest number of professional teams among winter sports with 14 teams (10 regions/7 teams each for men and women), is based in various regions across the country including Seoul (Woori Card/GS Caltex), Incheon (Korean Air/Heungkuk), Uijeongbu (KB Insurance), Suwon (Korea Electric Power Corporation/Hyundai E&C), Hwaseong (IBK Industrial Bank), Ansan (OK Savings Bank), Cheonan (Hyundai Capital), Daejeon (Samsung Fire & Marine Insurance/Jeongkwanjang), Gimcheon (Korea Road Corporation), and Gwangju (Pepper Savings Bank), contributing positively to balanced regional sports development.
The Korea Volleyball Federation stated, "If you become the title sponsor of professional volleyball, you can build a long-term 'win-win' environment beyond a partnership. You will gain marketing rights regarding the naming rights and emblem usage for the KOVO Cup professional volleyball tournament organized by the Korea Volleyball Federation, as well as advertising rights in the stadiums of the 10 professional volleyball regions and various broadcast advertisements."
Furthermore, "this is not all. About 84% of professional volleyball spectators are aged between 10 and 40 with core consumption power, and marketing led by 708,000 digital subscribers (Instagram, YouTube, TikTok, etc.) can enhance brand image and expand consumer touchpoints through CSR initiatives. Moreover, the introduction of the Asian quota system and foreign player tryout systems implemented two years ago is effective not only for Southeast Asia but also for penetrating overseas markets," it added.
Finally, the Korea Volleyball Federation noted, "In the sponsorship field, all corporations can participate in the development of professional volleyball in South Korea, regardless of specific products and service areas. However, companies that may degrade the image of professional volleyball or provokes aversion among spectators or viewers, such as tobacco, gambling industries, and alcoholic beverages (excluding low-alcohol drinks), cannot participate as title sponsors."
For more details regarding the title sponsor, inquiries and confirmations can be made through the marketing team of the Korea Volleyball Federation.
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