The Korea Professional Football League (Chairman Kwon Oh-gap, hereinafter referred to as 'the League') and Musinsa Co., Ltd. (CEO Jo Man-ho, Park Jun-mo, hereinafter referred to as Musinsa), and Sanrio Korea Co., Ltd. (CEO Otsuka Yasuyuki, hereinafter referred to as Sanrio) will hold the 'K League × Sanrio Characters pop-up store.'
The League has discussed collaboration on marketing and content with Musinsa Player since the end of last year. As a result, this pop-up store will be held as part of the 'Go Team Musinsa' campaign in collaboration with the domestic professional sports organization.
'K League × Sanrio Characters pop-up store' will be held for 15 days each in Seoul and Daegu. The first pop-up store will operate from April 24 (Thursday) to May 8 (Thursday) at 'Musinsa Store Seongsu @ Daelim Warehouse,' and the second pop-up store will be held from May 14 (Wednesday) to 28 (Wednesday) at 'Musinsa Store Daegu.' The operating hours are daily from 11 a.m. to 10 p.m.
This pop-up store will feature 23 limited edition items, including clothing collaboratively designed by all 26 K League clubs and Sanrio Characters, as well as plush keychains, scarves, and more. This includes special sports items that will only be released at the pop-up store.
Additionally, a DIY embroidery patch custom zone and a photo zone where fans can take pictures with Sanrio Characters dressed in each K League club's uniforms will be available, providing various experiential content for fans who visit the pop-up store.
Meanwhile, ahead of the pop-up store opening, some products will be pre-released through the Musinsa Drop, which will launch rare and popular items starting at 12 p.m. on the 22nd (Tuesday) of this month. Furthermore, all products sold at the pop-up store will also be available at the Musinsa Store.
In addition, the League and Sanrio Characters are planning various events to entertain fans, such as the release of uniforms in collaboration with clubs and home game promotions, in celebration of Family Month in May. Detailed schedules for each event will be announced later through the official K League Instagram.
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