The professional baseball Doosan Bears (President Koh Young-seob) signed an advertising promotion contract on the 9th with the pharmaceutical manufacturing corporation "DaeHwa Pharmaceutical Co., Ltd. (CEO Kim Eun-seok)." This marks the 13th consecutive year of collaboration.
With this contract, all members of the Doosan Bears, including the coaching staff, will affix "DaeHwa Pharmaceutical" embroidered tag advertisements on the top back of their uniforms.
They will also promote "DaeHwa Pharmaceutical" through brand day events and advertisements on the electronic scoreboard during regular season home games. Additionally, DaeHwa Pharmaceutical will provide the country's first adhesive drug "Roxona" containing loxoprofen to aid the Doosan Bears in recovery and injury prevention.
DaeHwa Pharmaceutical is an innovative pharmaceutical company contributing to humanity's healthy life by developing and improving medications that are easy and convenient to take through research on convenience, and is conducting various studies under "Vision 2030" (Dispense in Handy: providing convenience as a global No. 1 pharmaceutical company).
DaeHwa Pharmaceutical developed "Roxalaxel Injection" (oral paclitaxel), which values treatment convenience from the patient's perspective, and recently completed multinational clinical trials for breast cancer following domestic and Chinese marketing approvals for gastric cancer indications. It also received orphan drug designation (ODD: Orphan Drug Designation) from the European Medicines Agency (EMA) for the use of Roxalaxel Injection as a second-line treatment for gastric cancer.
Meanwhile, DaeHwa Pharmaceutical practices ESG management for sustainable growth and has obtained and maintained certifications for corruption prevention management systems (ISO 37001), compliance management systems (ISO 37301), environmental management systems (ISO 14001), and occupational health and safety management systems (ISO 45001). Recently, it introduced an online dividend inquiry service to reduce paper usage and carbon emissions, leading efforts in ESG management.
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