From the 16th to the 20th, a pop-up store will be operated at Musinsa Square Seongsu 4 for five days
Selling KBO league team uniforms, limited edition 'Ball Park Edition' products, etc.
KBO will collaborate with Musinsa Player to open a stylish pop-up store 'KBO Fan Festa (FAN FESTA).' This pop-up store, which KBO will conduct for the first time in two years, is the third, following the 2022 KBO league 40th anniversary pop-up store 'SLIDING TO YOUR LIFE' and 2023's 'KBO ROAD.' This pop-up store will take place as part of Musinsa Player's 'Go Team Musinsa' campaign, collaborating with domestic professional sports organizations, and will be operated at Musinsa Square Seongsu 4 in Seongsu-dong, Seoul, from the 16th to the 20th for five days. At this pop-up store, various products from the 10 KBO league teams will also be available. Customers will be able to purchase and wear popular uniforms from each team as well as limited edition 'Ball Park Edition' t-shirts and caps featuring stadium and local graphics, as well as team merchandise in collaboration with Musinsa. Additionally, the concept of the pop-up store is 'Seongsu Baseball Park,' and the interior and exterior spaces will be decorated with large dome tents inspired by baseballs, flags bearing the logos of the 10 KBO league teams, and photo zones, creating an atmosphere as if a baseball park has been established in Seongsu-dong. Moreover, various experiential programs, including a lucky draw event, will be held, and detailed information about the pop-up store will be sequentially announced through KBO and Musinsa's Instagram and Musinsa app.
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