The professional baseball team Kiwoom Heroes (CEO Wi Jae-min) has signed a partnership contract for the 2025 season with the global premium spirits corporation Suntory Global Spirits, which owns the bourbon whiskey brand "Jim Beam."
Kiwoom Heroes will broadcast Jim Beam brand advertisements on the LED installed behind home plate this season. They also plan to conduct various marketing activities, including Jim Beam Brand Day, in collaboration with Suntory Global Spirits.
"Jim Beam," a fun and distinctive brand, makes moments spent together special and continues to collaborate with various sports globally.
Suntory Global Spirits possesses a variety of premium whiskey brands based on outstanding craftsmanship, with notable brands such as Jim Beam, Suntory Whiskey, and Hibiki.
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