Professional baseball team Doosan Bears is collaborating with Yonsei University and Yonsei Dairy to launch the "Yonsei Milk Moksan Fresh Cream Bread."
Doosan said, "The package of the collaboration product features Doosan Bears' new brand identity and the mascot 'Cheolwoongi.' The bread sheet utilizes the team’s symbolic navy color, and a smooth, rich Greek yogurt cream is added with sweet blueberry jam to achieve the sweetness."
The collaboration product will be available for purchase at CU convenience stores nationwide starting on the 18th. Additionally, an event will be held through Yonsei Dairy's official social media (SNS). Authentic Doosan Bears uniforms and velcro hats will be provided through a lottery. More details can be found on the Doosan Bears and Yonsei Dairy SNS.
A Doosan Bears official noted, “Starting with the collaboration with Yonsei Dairy, we are preparing various IP collaborations this year. We will launch products that will be loved by understanding fans' needs.”
[OSEN]