tvN story 'Hit Mom' poster

Civic groups urged to halt the broadcast of the entertainment program "IltaMom," which shares secrets to getting children into prestigious universities, claiming it promotes elitism and private education.

On the 15th, 51 civic groups, including the Coalition Against Educational Privilege (Sageokse), held a press conference in front of the Korea Communications Standards Commission (KCSC) and the Korean Broadcasting Center, arguing that "the KCSC must take corrective measures and suspend the broadcast of 'IltaMom' to prevent the spread of negative influence."

These groups also submitted a request to the KCSC for the suspension and reconsideration of 'IltaMom.'

'IltaMom,' which began airing on tvN Story last month, is a program where parents who have successfully gotten their children into prestigious universities and admissions consultants share their solutions with participants concerned about their children's education.

According to the groups, they discovered several elements that seem to violate broadcasting regulation standards during their monitoring of this program.

They argued that "'IltaMom' encourages extravagant private education consumption, threatening the integrity of society, and this violates Article 28, which states that when addressing issues such as luxury and waste, one should not glamorize or promote them."

The groups also pointed to viewer reactions posted in online communities, including, "Parents who couldn't study, live in rural areas, and lack information are criminals," and "Programs that observe the homes of wealthy people and celebrities," stating, "It creates a sense of deprivation and anxiety among parents."

They emphasized that it "promotes discrimination based on parents' wealth, region of origin, and educational background, threatening healthy development of children and adolescents," and that "sanctions against 'IltaMom' are urgent."

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