Actress Hwang Jung-eum (40), who is suspected of investing in virtual currency with company funds, has begun to disappear from advertisements.
According to the advertising industry on the 16th, Daesang Welllife Nucare deleted ads featuring Hwang Jung-eum from social media platforms such as YouTube, Instagram, and Naver Blog on the afternoon of the 15th. This came just three days after they were released on the 12th. In print advertisements, only Hwang Jung-eum was removed.
The event was also ended early. Nucare noted, “The family guessing comment event for the advertising campaign has been terminated early due to internal schedule adjustments. Prize selection will take place only for those who participated by 6 p.m. today (15th).”
However, Hwang Jung-eum has kept the Nucare advertisement poster posted on her Instagram as it is. This advertisement features the main cast of the MBC TV sitcom “High Kick Through the Roof” (2009-2010). It tells the story after the ending of High Kick, and Hwang Jung-eum and Choi Daniel’s marriage and the birth of their daughter gained attention.
SBS Plus entertainment show “Because I’m Single” also said, “We are in a situation where we have requested a response from the agency,” adding, “The editing decision will depend on the response.” Hwang Jung-eum has been revealing her daily life with her two sons after her divorce in this show. The series will conclude after its 20th episode on the 20th, and Hwang Jung-eum has finished her final filming.
Earlier, Hwang Jung-eum acknowledged all the charges during a trial held on the 13th in the Jeju District Court’s 2nd Criminal Division (Chief Judge Lim Jae-nam) regarding violations of the Act on the Aggravated Punishment, etc. of Specific Economic Crimes. It is known that Hwang Jung-eum misappropriated 4.34 billion won from the family corporation she wholly owns until December 2022, of which 4.2 billion won was invested in virtual currency.
During the trial, Hwang Jung-eum’s lawyer said, “She invested in virtual currency with the intention of growing the company, and since the corporation could not directly hold coins, she temporarily invested in her own name, leading to this incident.” Additionally, “Most of the agency’s revenue comes from the defendant’s entertainment activities, which effectively belong to the defendant,” adding, “She has repaid some damages by selling coins and plans to repay the remaining amount by disposing of her held real estate.”