The Seoul city government announced on the 7th that it has appointed renowned chef Edward Lee as a promotional ambassador.
On the same day, the Seoul city government held a ceremony at city hall and appointed Edward Lee as a promotional ambassador.
Edward Lee participated in the Netflix show "Culinary Class Wars," where he secured the runner-up position. He has also been recognized for his broadcasting activities and multiple cookbooks, as he has made efforts to globalize Korean cuisine.
Regarding his appointment as a promotional ambassador, the Seoul city government stated, "This is part of our efforts to promote the unique flavors and culture of Seoul to the world and attract global tourists."
Edward Lee said, "As a promotional ambassador, I will do my best to introduce the flavors of Seoul to the world and let more people know about the unique charm of Seoul."
Seoul Mayor Oh Se-hoon said, "Please engage in good activities so that Seoul can become a culinary city that everyone around the world wants to experience."