The Songpa District of Seoul announced on the 2nd that the local commercial area is being invigorated by the Lotte Group's "Pokémon Town 2025 with Lotte" project.
As part of this project, Songpa District and the Lotte Group are hosting the exhibition "Transform! Metamon: Lapras & Pikachu" above Seokchon Lake. A 16-meter tall Pokémon character, Pikachu, and Lapras are floating on the lake's surface. The exhibition started on the 25th of last month. It is estimated that 1.2 million people visited Seokchon Lake over the subsequent five days.
Along with the exhibition, Songpa District is also conducting the "Seokchon Lake Gourmet Pokémon Prize Event." The prize event is carried out in a roulette format. By presenting a physical receipt for a purchase of over 20,000 won on the day at restaurants around Seokchon Lake, such as Bangi-dong Eating Alley, Songri-dan-gil, or Hosu-dan-gil, participants can join. On the weekend of the 26th-27th of last month, more than 1,000 people participated in this event. Prizes include Lotte World tickets, movie tickets, hamburger and coffee exchange vouchers, and Pokémon merchandise.
A Songpa District official noted, "On the 4th, the card sales amount for the adjacent commercial area during the Cherry Blossom Festival, which lasted for five days, reached 28.6 billion won." He added, "Considering that the duration of the exhibition is 24 days, the ripple effect on the local economy will be even greater than that of the cherry blossom festival."
Seo Gang-seok, the district mayor, stated, "This 'Pokémon Prize Event' is designed to lead visitors to the local commercial area. We are waiting for a total of 4,000 winners." He said, "I hope you come during the holidays to experience this unique exhibition, enjoy gourmet food, and take home the luck of winning a prize."