Huons Group announced on the 21st that its health functional food specialized corporation, Huons EN, has acquired the women's health specialized brand MySitol, which launched earlier this month.
MySitol is a women's specialized brand owned by AItheNutrigen (current Interloid). Its product lineup includes inositol-based women's supplements, urological health products, and children's vitamins.
Huons EN was newly launched as a specialized integrated corporation of health functional foods by partitioning and merging Huons' health functional food division with its subsidiary Huons Pudians on the 2nd. The company aims to target the women’s health product market throughout the life cycle through the acquisition of MySitol.
Son Dong-cheol, representative of Huons EN, said, “Based on this acquisition, we will enhance our brand capabilities specialized in women's health and provide products that are more closely aligned with customers' lifestyles,” and noted, “We will continue to grow as a brand that leads changes in the health functional food market.”
To celebrate the acquisition of MySitol, Huons EN will hold the "Huons ENⅩMySitol First Meeting Gift" promotion from the 22nd to June 30 at the MySitol official mall and Smart Store. All customers purchasing products during the event will receive a special gift of 1 box of the iron supplement "MyRonC Chewable."