LOTTE HIMART announced on the 27th that it will start 'Apple authorized service application assistance' at 89 stores nationwide.
Including 21 stores where service centers of LOTTE HIMART are located and capable of on-site repairs, a total of 110 LOTTE HIMART stores can now accept repair service applications for Apple products. This is the first time that a domestic retailer has implemented Apple's official certified repair application assistance service.
Customers can use the service on weekends, in line with LOTTE HIMART store operating hours. Even if the Apple product was not purchased at LOTTE HIMART, a repair service application is possible. The service application can be made for major Apple product categories (including iPhone, iPad, MacBook, AirPods, and all accessories), excluding desktops, all-in-one PCs, and monitors.
Additionally, for the first time in the country, an Apple-exclusive 'pre-diagnosis program' will be introduced. The program quickly identifies whether the cause of a product issue is user error, or a hardware or software problem, and resolves it on-site according to the diagnosis program's guidance if no repair is needed.
If the diagnosis indicates that a repair is actually needed, after informing the customer of the expected time and expense, the repair will be accepted and carried out through 'TUBA', an Apple authorized service provider. Once the repair is complete, customers will receive separate instructions and can collect their products from the store where they applied.
Based on the implementation of this Apple authorized service application assistance, LOTTE HIMART plans to further enhance its strategy for strengthening overseas brand repair services. LOTTE HIMART has been operating repair services for over 170 brands, including ASUS, HP, and Roborock. Among these, repairs for more than 150 brands are conducted directly through the infrastructure of its own service centers located across the country. Such expansion of repair services can lead to an increase in customer contact points and the influx of new customers.
Choi Joon-seok, head of the Lifetime Care Services Division at LOTTE HIMART, said, 'With the introduction of this Apple product repair application service, customers can now conveniently apply for repair services by visiting nearby stores on weekends.' He added, 'In the future, LOTTE HIMART will continue to strive to position itself as 'the place where home appliances become easier' throughout the entire process from purchasing products to using and repurchasing them.'