Global Sae-A Group announced on the 18th that its subsidiary S&A successfully held the 'VIP styling class' event at the Grand Hyatt Hotel in Yongsan, Seoul, from the 16th to the 17th.
This event was the first opportunity for VIP customers to see JONS' 2025 fall/winter collection, hosted by stylist Han Hye-yeon. The company noted that it was planned to create a sophisticated connection with JONS' top customers beyond just introducing new products.
JONS offers a brand philosophy that provides timeless beauty, suggesting silhouettes that are not swayed by trends, elegant materials, and restrained designs.
This year marks the third year since its launch, and it plans to strengthen its high-end image through various marketing strategies targeting VIP customers. In the second half of the year, they will expand offline stores to present the premium brand value to more consumers.