Hanwha Galleria announced on the 16th that it will sell two representative menu items from its premium ice cream brand "Benson" at Starbucks locations nationwide starting on the 22nd. Benson was developed in-house by Kim Dong-seon (36), the vice president of Hanwha Galleria, following the introduction of the premium handmade burger brand "Five Guys" in Korea. Vice President Kim is the third son of Hanwha Group Chairman Kim Seung-yon.
Veruscoop Creamery, which operates Benson, plans to showcase the products through Starbucks Korea's "Tasty Journey" content. The items being launched at Starbucks this time are Benson's flagship menu items: "Jersey Milk & Maldon Salt" and "Butter French Toast." According to Veruscoop Creamery, these menu items are well-received by consumers for their rich flavor, smooth texture, and outstanding taste.
The Tasty Journey project by Starbucks Korea proposes new food and beverage (F&B) content each month in collaboration with various brands. It began in September of last year. Benson's menu can also be ordered through the Starbucks mobile application "Siren Order."
Additionally, a Benson pop-up store (temporary store) is scheduled to open on the 24th on the first floor of Starfield Suwon. This marks the first time Benson is establishing a presence outside of Seoul. It will be located in the F&B pop-up zone "Bites Place" and is planned to operate as a scoop shop where customers can taste 20 different flavors of ice cream until the end of next month.
A representative from Veruscoop Creamery said, "Through this collaboration with Starbucks, we are able to introduce the brand to local customers who have yet to experience Benson," and noted, "We will continue to pursue various collaborations so that more customers can taste the uniqueness of Benson."