Musinsa announced on the 16th that it will launch an offline fashion edit store, 'Musinsa Store Gangnam', in Gangnam, Seoul, on the 1st of next month.
Musinsa Store Gangnam is located on Gangnam-daero, a 2-minute walk from Sinnonhyeon Station. It will cover 1,170 m² (approximately 354 pyeong) from the basement 1st floor to the 2nd floor.
Musinsa Store Gangnam is Musinsa's fourth offline store, following those in Daegu, Hongdae, and Seongsu Daerim Warehouse, showcasing domestic small- and medium-sized designer brands. As of the first half of this year, the cumulative number of visitors to the three stores exceeded 2 million.
Musinsa Store Gangnam will feature over 130 popular domestic fashion and accessory brands such as Nice Ghost Club, The Coldest Moment, Mahzone, Miseki Seoul, Akam, AAA, Physis, and Hug Your Skin. It will also showcase trendy sneakers from global brands like Asics, Puma, and Crocs.
Nike and Adidas are expected to occupy the store-in-store format within the store.
A representative from Musinsa noted, 'Musinsa Store is receiving positive responses by providing a shopping experience and benefits that integrate online and offline.' He added, 'Based on the know-how accumulated from operating stores in major commercial areas, we expect Gangnam to become a representative edit shop of K-fashion that attracts global customers.'