Hollys announced on the 16th that its limited summer menu 'Real Watermelon Fresh Fruit Juice' sold 180,000 cups within a month of its release.
According to Hollys, Real Watermelon Fresh Fruit Juice is a 100% fresh fruit juice made by blending whole watermelons. The fact that it contains the whole fruit as fresh fruit juice and that sweetness can be adjusted has positively influenced health-conscious consumers, according to Hollys' analysis.
This product is part of the overhaul that Hollys implemented in June. Compared to the products before the renovation, this product recorded an 80% growth rate a month after its launch compared to the same period last year.
A Hollys official noted, "As the perception of watermelon juice spreads in summer, consumer response to 'Real Watermelon Fresh Fruit Juice' is hotter than any other year." He added, "We will continue to do our best to deliver the flavors and joys of the season through fresh and healthy fruit beverages."