On the 15th, GS Retail announced that it will appoint Jeon Baek-jiyeon as a customer experience (CX) advisor.
Ms. Baek-jiyeon will serve as a corporate advisor for GS Retail, fulfilling advisory roles across CX, including strengthening corporate value based on customer trust, proposing brand images that reflect trends and lifestyles, and content planning and communication strategies that encompass TV, mobile, and new media (SNS).
Ms. Baek-jiyeon is a journalist who set the record as the first, youngest, and longest-serving female anchor on terrestrial main news. She also planned and hosted current affairs and interview programs during her tenure as an advisor at CJ tvN.
In addition, she has been running a communication strategy consulting company and has consulted on communication strategies for large domestic and international corporations, presidential candidates, and CEOs. She has also been involved as a consultant and ambassador for Christian Dior Korea, among other extensive activities.
A representative from GS Retail stated, "We expect to become a more trusted company by strengthening customer experience and content with advisor Baek-jiyeon, who has conveyed the truth with an accurate perspective."