Emart announced on the 15th that it will hold a discount event starting from the 17th ahead of the summer season, which begins on the 20th. Major items such as fresh chicken and watermelon will be priced lower than during the summer discount event in 2015.
Emart will sell 'domestic antibiotic-free two whole chickens (500g*2)' at a 63% discount from the regular price of 3,980 won when paid in full with the event card from the 17th to the 20th. Previously, in 2015, this product was sold at an event price of 3,990 won.
Emart explained that it had been preparing for this summer event for six months. It had already conducted planning processes, such as negotiating supplies, and considering that it usually takes about a month for chickens to grow, it started introducing chickens in May. Emart detailed that it meticulously managed every process from production to shipment to prepare the largest volume ever.
Additionally, Emart will sell 'Farmers Pick seedless watermelons (under 8 kg)' at a 60% discount for one day only on the 17th at 9,900 won. Previously, during the July 2015 event, Emart sold 'seedless greenhouse watermelons' at the lowest event price of 10,800 won. Emart stated that this year, it secured 30,000 watermelons by increasing contract farming families in major producing areas such as Nonsan, Gochang, and Iksan.
The convenient samgyetang will be sold at the lowest price ever. From the 17th to the 28th, nutritional samgyetang (900g) will be sold at 3,980 won, a 66.7% discount from the regular price of 11,980 won when earning Shinsegae points. Purchases are limited to five per person.
Jeong Woo-jin, marketing director of Emart, noted that “this exceptional event is not just about selling cheaply, but it is a presentation of Emart’s core strategy of strengthening its ‘fundamental competitiveness’ that we have been preparing for. Moving forward, we will continue to provide products that customers genuinely need at affordable prices through various planning and faithfully fulfill the essence of our industry in stabilizing the prices in customers' baskets.”