CJ CheilJedang announced on the 14th that it has introduced 'Bibigo Korean Style Chicken' for the first time at Australia's top supermarket chain, Woolworths. The Bibigo Korean Style Chicken is a locally produced product, marking the first time Bibigo chicken is being sold in Australia.
According to CJ CheilJedang, the new products launched this time are the Bibigo Korean Style Chicken in seasoning and soy honey flavors. They are products that can be easily prepared at home using an oven or air fryer, allowing consumers to adjust the amount of Korean-style seasoned chicken and soy sauce chicken flavor sauces packed separately according to their preferences.
Bibigo Korean Style Chicken is set to be sold at another local supermarket chain, IGA, starting next month, following Woolworths. Currently, CJ CheilJedang has established a local production system by sourcing fresh ingredients preferred by local consumers. The company explained that it aims to continuously introduce products that reflect future consumer trends.
Cha Yu-jin, head of CJ CheilJedang's Oceania branch, noted, "We are glad to introduce the 'Bibigo K Chicken,' which is gaining worldwide popularity, to Australian consumers," adding, "We will continue to promote Korean food culture through various products."