APR's medical cosmetic brand 'Medicube' ranked first in sales in the beauty institutional sector during Amazon's 'Prime Day' event in the United States. Medicube also achieved first place in last year's October event, demonstrating its strong popularity in the U.S. this year. The securities industry is projecting that Medicube will surpass 1 trillion won in sales next year based on single brand performance.
Prime Day is a discount event that Amazon has been holding for paid members every July since 2015, providing some of the largest discount benefits each year along with 'Black Friday' at the end of November. This year's event is being held from the 8th through the 11th (local time). The revenue scale of Prime Day is evaluated as a barometer of the U.S. summer consumer market, and this year's cumulative sales for Prime Day are estimated to have exceeded 30 trillion won.
According to related industries on the 14th, Medicube's 'Zero Pore Pad' ranked first in sales in the beauty and personal care institutional sector on Amazon's website in the United States during Prime Day from the 8th (local time) to the 11th. This product is representative of Medicube and gained popularity due to its skin texture control effect and low-irritant ingredients. In April, global sales exceeded 10 million units, with approximately 5.3 million sold overseas. The consumer price is $31, but during the Prime Day event, it was sold at a 52% discount for $14.9.
The 'Booster Pro' product from the beauty device brand AGE-R under Medicube also ranked second in the skincare tools institutional sector. This product is said to enhance the effect of skin muscle movement and relaxation and cellular activation by delivering 1,000 hertz (Hz) of mid-frequency current to the skin, allowing for facial contour adjustment or lifting effects. When launched in 2023, it was praised for high cost-performance with a price in the 300,000 won range. During the Prime Day event, it was sold for $150, a 34% discount from the original price of $228.
The two products ranked first on Amazon's bestseller list during the 'Prime Big Deal Day' held for two days last October. The Big Deal Day is an event held in October targeting Amazon Prime members and was added starting in 2022 after the success of the July 'Prime Day.' At that time, APR brands recorded approximately 150,000 cumulative sales and the company generated over 7 billion won in revenue over two days.
APR recorded sales of 266 billion won in the first quarter of this year, with approximately 70 billion won earned from the U.S., which accounts for 27%. Projections also suggest that U.S. sales will exceed 100 billion won in the third quarter, reflecting Prime Day sales results.
Eun-jeong Park, a researcher at Hana Securities, noted, 'Medicube appears to have achieved first place in sales among single brands in K-beauty in the U.S. during the first quarter.' She added, 'The voluntary viral marketing through social media leads to entering the top rankings in e-commerce channels, establishing a virtuous cycle that secures continuous revenue.'
APR is also focusing on expanding Medicube's offline market presence in the U.S. Medicube recently signed a supply contract with ULT Beauty, a large beauty specialty retailer in the U.S. Starting in August, 22 product types will be available in approximately 1,400 stores that ULT Beauty has across the U.S.
The securities industry has also speculated that Medicube will grow into a single brand generating annual sales of 1 trillion won starting next year. Jong-hyun Park, a researcher at DAOL Investment & Securities, stated, 'With the entry into ULT Beauty stores, offline sales in the U.S. will gradually expand,' and added, 'Medicube is expected to exceed 1 trillion won in sales based on single brand performance next year.'