On the 13th, Lotte Group's convenience store affiliate 7-Eleven announced the opening of its 4th future-oriented store 'New Wave' near Jonggak Station in Seoul.
'New Wave' is a new store model introduced by 7-Eleven since October of last year for a new leap forward. It features customized food, fashion, and beauty products based on market analysis and has established a youthful brand image with modern spatial design.
The New Wave Jonggak store, covering 132㎡ (40 pyeong), has created a food court-style counter, enhancing instant food items such as pizza, roasted sweet potatoes, coffee, and chicken. Fresh produce, alcoholic beverages including wine, as well as fashion and beauty products are also placed in separate conceptual spaces. Additionally, instant ramen and tourist goods are available to meet the demands of foreign tourists.
Park Se-won, head of the development strategy team at 7-Eleven, noted, "We plan to actively expand the franchise strategy of the New Wave model across various locations nationwide, establishing a solid foothold as a local living platform that provides life-changing experiences."