In the first half of this year, the top two items in large supermarket sales were Korean beef. This is attributed to the increase in households preparing home-cooked meals as dining out prices soared.
According to the industry on the 13th, Korean beef ranked first in Lotte Mart's sales rankings for the first half of the year, surpassing pork. Last year's first half sales were pork, Korean beef, and beer.
Emart's sales rankings for the first half of this year showed that the top three items were pork, Korean beef, and eggs, respectively. Sales of Korean beef rose by 4.7% compared to the same period last year, and its sales rank increased from 3rd to 2nd.
The increase in Korean beef sales at supermarkets is seen as a result of discount events conducted for price stabilization. In March, Emart sold 'first-grade and 1+' Korean beef for the event 'price disruption' at around 3,000 won per 100g, which is 40% cheaper than before.
Lotte Mart also offered a 50% discount on all first-grade Korean beef items when paid with the event card during its 27th anniversary celebration called 'Thank You Day' at the end of March. On the first day of the event, March 27, first-grade Korean beef brisket and bulgogi were showcased at a discounted price of 1,974 won per 100g, down from the regular price of 5,980 won, which is a 67% discount.