Chinese shopping platform AliExpress Korea announced on the 11th that it has signed a memorandum of understanding (MOU) with the Trade related IPR Protection Association (TIPA) to strengthen the protection of intellectual property rights for overseas direct purchase products.

AliExpress Korea plans to use the intellectual property management system TIMS, co-developed with TIPA and Pinokio Lab, to identify and punish sellers who distribute products confirmed to be counterfeit.

The two companies plan to seek various additional cooperation measures to strengthen the protection of intellectual property rights at the customs stage in the future.

Ray Zhang, CEO of AliExpress Korea, noted, “Intellectual property rights and consumer protection are our top priorities and essential for creating a sound and safe e-commerce environment,” adding, “Through this cooperation, we will respond sternly to those who misuse our platform.”

※ This article has been translated by AI. Share your feedback here.