The ‘London Bagel Museum’ store located in Lotte World Mall, Jamsil. /Courtesy of Lotte Department Store

Lotte Department Store announced on the 11th that it will open the 7th 'London Bagel Museum' in the basement level 1 of the Incheon branch. This is the brand's first store in the western part of Gyeonggi Province.

The London Bagel Museum, which opened in September 2021 in Anguk-dong, Jongno district, Seoul, is considered the epicenter of the 'bagel craze' in Korea. Lotte Department Store introduced the London Bagel Museum on the 1st floor of Lotte World Mall in Jamsil in August 2023. The location receives more than 150,000 visitors on average each month.

The London Bagel Museum in Incheon, which opens on the 12th, spans 180 square meters (about 55 pyeong) and will primarily sell items such as potato cheese bagels, scallion pretzel bagels, and Brick Lane sandwiches.

Lotte Department Store's Incheon branch underwent a renovation in 2023 for its premium food hall, followed by a premium beauty section last year, and a children’s specialty area in April of this year. As a result, the number of new customers increased by about 20% compared to last year.

Choi Hyung-mo, head of the food division at Lotte Department Store, noted, 'Since the news of the Incheon branch's opening emerged, it has received significant attention and interest through social media and communities, and we will continue to strive to present new content that customers haven't experienced yet.'

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