Buchang Bakery opened its seventh store at Seoul Station on the 11th. Following locations in Seoul, Daegu, Suwon, Busan, Daejeon, and Yongsan, it is accelerating the expansion of its nationwide distribution network by entering this transportation hub in the metropolitan area.
On the same day, a pop-up store in Dongdaemun Doota Mall opened in collaboration with the professional baseball club Doosan Bears. This pop-up store showcases collaborative package products and limited-edition goods, targeting both sports fans and dessert consumers.
At the Seoul Station store, the new menu item 'Jeju matcha walnut cake' was launched for the first time in collaboration with the Ministry of Agriculture, Food and Rural Affairs. This product, made with locally sourced powdered rice, was developed to promote differentiated textures and increase agricultural product consumption.
Buchang Bakery is a brand co-planned by actor Lee Chang-woo and food content company FG. Since its first store opening in October 2023, it has surpassed cumulative sales of 100 million units in just six months. This record is known as a short-term dessert sales milestone, making it also recognized as a Guinness World Records entry in the industry.
The origins of the brand date back to a local bakery that started in 1963 in Gyeongju, North Gyeongsang Province. After closing in the 1990s, it was revived by Lee Kyung-won, the grandson of the founder, and Lee Chang-woo, who restructured the brand. The store displays old photographs and posters related to Buchang Bakery to enhance the brand's storytelling.
Consumer response has been positive, seen with hundreds lining up during the recent openings in Busan and Daejeon. Buchang Bakery plans to open a flagship store in Gyeongju, North Gyeongsang Province, in October this year and will also push for the establishment of the 'Buchang Bakery School' for training specialized bakery personnel.
Early next year, it plans to open stores in major department stores in Tokyo and Osaka, Japan, and will begin full-scale expansion into overseas markets. Domestically, it will also focus on expanding additional stores around historical commercial districts.