OURHOME announced on the 10th that the performance and subscriber count of its online mall, OURHOME Mall, increased significantly in the first half of this year compared to the same period last year.
According to OURHOME, sales from OURHOME Mall in the first half of this year rose by 66% compared to the same period last year. During the same period, the number of new subscribers to OURHOME Mall increased by 230%. The company noted that it has been consistently breaking records every month since the first half of last year.
Currently, OURHOME is focusing on enhancing the activation of OURHOME Mall to strengthen its B2C business. To achieve this, the company is regularly hosting discount promotions and events at OURHOME Mall, expanding consumer benefits. In particular, to increase brand and product awareness, since May of this year, it has been conducting extensive advertising campaigns featuring actor Park Jung-min as the model for its convenient meal brand "On-the-go," reinforcing its online and offline marketing to expand touchpoints with consumers.
In the first half of this year, the sales ranking of OURHOME Mall was as follows: ▲ On-the-go gourmet frozen lunch boxes, ▲ Chanttobae's beef bone spicy soup, ▲ OURHOME's kimchi. The sales of On-the-go increased by 618% compared to the same period last year, indicating a significant advertising effect. Chanttobae's beef bone spicy soup was productized as an HMR item based on the winning menu from KBS 2TV's entertainment program "Stars' Top Recipe at Fun-Staurant," and the first production batch sold out in just two days after its release.
OURHOME plans to expand its B2C business centered around OURHOME Mall this year. It aims not only to conduct large-scale marketing focused on the On-the-go brand but also to introduce differentiated products that reflect good consumer responses, such as kimchi and a lineup of soups and stews. Additionally, it is expected to conduct new item discovery, event planning reflecting consumer trends, and data-driven personalized promotion operations.
An OURHOME official noted, "The increase in sales of OURHOME Mall in the first half of this year is a result achieved through high repurchase rates and customer trust," adding, "We will strive to enhance the customer experience of OURHOME Mall in terms of products, delivery, and customer service."