Ryan Seo, the representative of Blue Bottle Coffee Korea, gives a presentation at the launch event for the collaboration brand NOLA Style Blend held on the 10th at Kind Seoul in Seongsu-dong, Seongdong-gu, Seoul. /Courtesy of Min Young-bin.

On the 10th, Nespresso held a press conference at Kind Seoul in Seongsu-dong, Seoul, to celebrate the launch of its second collaboration product, the 'Nola Style Blend,' with Blue Bottle. This collaboration reinterprets Blue Bottle's signature drink 'Nola' through the Nespresso 'Vertuo System.'

The Nola Style Blend is the second collaborative coffee brand product between Nespresso and Blue Bottle. In February, Nespresso and Blue Bottle introduced the 'Blue Bottle No.1' collaboration brand product.

Lee Seung-o, Deputy Minister of Marketing at Nespresso, said, "Korea's coffee market is attracting global attention, with an annual coffee consumption of about 405 cups. In particular, the love for iced coffee is exceptional." He noted, "Through this collaboration, we aim to diversify the home cafe experience tailored to Korean consumers' tastes and deliver even greater value."

'Nola' is a menu inspired by the traditional 'chicory coffee culture' of the southern United States, developed by James Freeman, the founder of Blue Bottle. The coffee, brewed using a cold brew method with Brazilian Arabica and Mexican Robusta beans, is characterized by its unique smooth and sweet-bitter flavor, enhanced with organic sugar and milk. This product is offered in a double espresso (80㎖) size.

At the center of the launch event for the collaboration brand NOLA Style Blend held on the 10th at Kind Seoul in Seongsu-dong, Seongdong-gu, Seoul, the Nespresso and Blue Bottle collaboration brand product NOLA Style Blend is displayed. /Courtesy of Min Young-bin.

Ryan Seo, the representative of Blue Bottle Coffee Korea, said, "People often refer to our brand as a 'minimalist brand.' It means we showcase what is truly necessary in the best way." He added, "'Nola' is like that too. We aim to provide a rich flavor with just four ingredients: coffee, chicory, sugar, and milk."

'Nola' will be available for sale at Nespresso boutiques nationwide from this day. Starting on the 17th, it can also be purchased through the official website and mobile application. To commemorate the collaboration, a limited edition product will be released.

To celebrate the collaboration, a 'Nola Zone' will be set up at five major Blue Bottle locations (Seongsu, Apgujeong, Pangyo, Yeonnam, and Busan Gijang). Customers visiting these stores will be able to experience the Vertuo machine and Nola.

The Deputy Minister said, "This collaboration is not just a simple product launch. It is the result of extending the coffee philosophies and emotions of two beloved brands in Korea within a new platform."

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