Samsung C&T's casual brand Eight Seconds announced on the 10th that it has opened its first global store, spanning 420㎡, on the second floor of the massive shopping mall 'SM Mall of Asia' located in the Philippine capital Manila.

SM Mall of Asia is one of the supermalls under the Philippines' largest retail corporations, SM Group. It is a landmark in the Philippines and is considered one of the largest shopping malls in Southeast Asia.

The Eight Seconds store located at SM Mall of Asia in Manila, Philippines. /Courtesy of Samsung C&T

On the second floor of 'SM Mall of Asia,' where Eight Seconds has opened, global SPA (Specialty store retailer of Private label Apparel) brands, including 'Urban Revivo' operated locally by Suyen Group, are present.

Eight Seconds plans to open up to its third store in the Manila area by the end of this year. The second store will be located on the first floor of Uptown Mall in Bonifacio Global City this month. The third store is expected to open around October at Robinsons Manila in the center of Manila.

Starting with this entry into the Philippine market, Eight Seconds plans to seek various business opportunities in the Asia region. Go Hee-jin, vice president and head of Eight Seconds at Samsung C&T, said, "We aim to write a new history for Eight Seconds in Manila, the heart of the Philippines, a core country in the Southeast Asian market," adding, "We will strive to ensure that young, vibrant, and beautiful Filipino customers can enjoy our sincerity toward culture, fashion, and lifestyle together."

※ This article has been translated by AI. Share your feedback here.